Super Idiots

That advertisement was on again this year -- the one with the guy who works with a bunch of monkeys.

Confidential to the CareerBuilder ad "creative" team: We got it the first time -- he works with monkeys. Ha... ... ... ha.

The question begged by the return of that ad-formula is, why is that guy still working there? Apparently CareerBuilder sucks ass, and in an entire year couldn't match that guy up with a better employment situation. I mean, that's what I was thinking...

Idiots.

If they wanted to use the Same Exact Formula for the ad, they should have gone all out -- with something that made sense.

For Instance:

Have the guy burst into the office with a sawed-off shotgun or something semi-automatic. As the carnage is slightly muted, an announcer talks about those who haven't tried CareerBuilder and maybe cites some statistics about job-related stress.

The best part? The explicit violence and gore would be totally FCC-friendly because it's monkeys getting slaughtered... and as any Evangelical will tell you: Monkeys aren't (nor were they ever) People. Genius!

I'd end the spot with a shot of the guy, with a necktie around his head and covered in blood-splatter, eating monkey brains directly from a semi-live monkey (maybe that boss monkey, with his cigar still in his mouth!). Then, as the police sirens start to faintly wail in the distance, we cut to the CareerBuilder logo on a black screen, and the announcer intones:

CareerBuilder.com ... Before it's too late.

No doubt, that would have won Super Bowl Ad Of The Year.

For sure.